Let's connect
Image Alt

Color Schemes

What is Color Schemes?

Color is such an intrinsic part of our day-to-day experiences that it’s often easy to take it for granted. However, if you took the time to slow down and assess your emotional response to color, you might discover that certain shades affect your behavior more than you’d think.

The psychology of color can help your business establish trust and familiarity by eliciting the right emotions. It’s no surprise that the most popular brands in the world have a strong association with their logos. Their colors tend to reflect their branding, even when they don’t involve any text on them.

According to some studies, 87.3% of consumers say that “color” is their primary reason for buying a specific product. That means companies choosing their brand color palette have a big decision on their hands.

As a marketer, it is useful to explore how the psychology of colors can send the right message to your target audience. Your brand’s colors should be integrated across your site, your landing pages, your logo, your product, and any other collateral that you’re creating.


How Do People Respond to Brand Colors?
Every color elicits a different response from humans. Colors can be divided into two main categories: warm and cool. Warm colors tend to be associated with energy, while cool colors are linked with calmness and security.

But how do each of the following colors affect us and what does that mean for your brand?
Here’s an overview of what differentiates each color and how your brand can pick the right mix of them.

    • Red
      Red is a color commonly associated with passion, excitement, and anger. If you identify your brand as being loud, modern, or playful, then red may be the ideal color for you.
      Color code: aggressive, energetic, provocative, attention-grabbing, passionate


    • Purple
      Most people associate purple with luxury and opulence – thanks in part to the fact that this shade rarely shows up in the natural world.
      Color code: royalty, sophistication, nostalgia, mystery, spirituality


    • Blue
      Blue is a fantastic addition to any brand color palette. Appearing in many of the most popular color palettes, blue conveys professionalism, authenticity, and trustworthiness.
      Color code: trustworthy, dependable, secure, responsible, confident


    • Green
      Green is a very versatile shade that can convey everything from a sense of naturalism and sustainability to ideas of wealth.
      Color code: Wealth, health, prestige, serenity, generosity, safety


    • Yellow
      A friendly, and often playful color, yellow convey cheer and youthful energy. However, in the wrong context, yellow can also mean danger or “hazard.” Be careful not to use yellow directly next to black, unless there’s a good reason to.
      Color code: positivity, light, warmth, motivation, creativity, happiness


    • Orange
      Orange is a naturally invigorating and playful shade, often used by companies that want to stand out from the crowd.
      Color code: vitality, fun, playful, exuberant, outgoing


    • Brown
      Brown represents the earthly simplicity and it is usually preferred to reflect stability and strength. It’s comforting in its simplicity and is preferred by brands that want to be classical and trustworthy, without proceeding to bold moves.
      Color code: earth-like, natural, simplistic, durable, comforting


    • Black
      Black is another popular color option for brands and it tends to be one of the most classic options. It’s both classic and sophisticated and it can make a brand identity stand out.
      Color code: Prestige, value, timelessness, sophistication, power


    • White
      White represents simplicity, purity, and also cleanliness. These three make it extremely popular in the healthcare sector, in the cleaning business, but also in the child-related businesses.
      Color code: pure, noble, clean, soft