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What is Copywriting?

Writing that helps make a sale, either overtly or covertly.

Copywriting Definition

The simplest definition is this: Copywriting is the process of writing persuasive marketing and promotional materials that motivate people to take some form of action, such as make a purchase, click on a link, donate to a cause, or schedule a consultation.

It is always connected to the act of promoting or selling a business, organization, brand, product, or service, which makes it a form of marketing. Simply put, it’s the backbone of digital marketing.

These materials can include written promotions that are published in print or online. They can also include materials that are spoken, such as scripts used for videos or commercials. The text in these materials is known as “copy,” hence the name “copywriting.”

You may not realize it, but copywriting is everywhere.

The Balance Small Business

“Copywriting is the skill — and field of work — where people write sales promotions and other marketing materials for products, services, fundraising campaigns, etc. It’s the craft of writing persuasive messages that prompt people to take action (buy something, inquire about a service, download a free eBook, donate to a cause, etc.).”

Copywriting is the effective use of words online to deliver a valuable and entertaining message to your audience. When quality copywriting is combined with digital marketing, you can develop a nurturing and ongoing profitable relationship with your customers.

Sharp and powerful copy (that is, written words) on your website, your advertising campaigns, your social media, your content marketing, printed materials, blogs and articles, press releases, or video and radio scripts can make a difference.

Well-chosen words help give visuals, audio and video context so your customers understand and trust your brand. Copywriting is about getting this target market to feel inspired and motivated to take action – whether it be buying your product or employing your service.