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What is Logo Design?

A logo can be described as the face of a company.

Definition of Logo Design

Logo design are images, texts, shapes, or a combination of the three that depict the name and purpose of a business – to put it simply. However, a logo can and should be more than a symbol of identification. If designed well, it also tells a company’s story, by conveying your brand message in a way that helps to establish an emotional connection with your target audience.

Components of a Logo Design

  • Color
    Colors go way beyond aesthetic appeal – they’re the core communicators of your message. They tell your audience if you’re playful or serious, innovative or wholesome, cutting-edge or timeless and stable. Your logo color palette can be made up of a single color or several (although we recommend staying within a two – or three-color combination). The colors you pick will later seep into other branding materials you create as well, so choose wisely!
  • Typography
    This is basically what all of us non-design folks think of as a font; typography includes the letters you’d see in a logo, arranged in some kind of consistent design. You’ll find logos built around a single letter, a monogram, or even the full name of a business.
  • Image
    An image can range from the simplest arrow to a detailed rendition of an abstract orangutan. It can be an icon, a symbol – perhaps a picture that represents something you sell or a value you stand for. If you’re choosing to go with an image, remember that your logo will likely need to be resized depending on where it’s being placed; try to use something that looks clear and scalable.
  • Tagline
    Situated under a logo, a tagline typically comprises of a sentence or catchphrase designed to hook your audience, or clarify what your company does.
~ Falco Digital ~

Logos don’t necessarily need to be accompanied by a tagline, but it’s something to consider if, say your logo image alone is an abstract interpretation of the concept of Harmony – while it may communicate your values, it doesn’t actually tell your customers anything about your business.

logo design

What Makes a Logo Stand Out?

Obviously, this depends on the company, audience, intended message and logo design – logo effectiveness can be pretty subjective and variable across industry or business. However, there are four broad goals you should aim for when creating a logo, your symbol of identification:

  • Audience-appropriate
    The best logos aren’t the flashiest, but rather those that resonate with their target audience. Logos represent not only your company, but also the people to whom you speak. For example – you wouldn’t use bright and peppy colors (read: bright yellow) for a funeral home, in the same way as you wouldn’t use depressing grays for a children’s party planner.
  • Easy to read
    This is particularly true for wordmark logos (logos that consist of text only) but applies to every design style. If your target audience is forced to decipher what your logo means, they’ll be gone faster than you can say “conversions.” Make sure your logo can be easily understood from just a glance.
  • Distinct
    Drawing inspiration from industry trends is always a good starting point, but remember that the goal of a logo is to differentiate your brand from the competition. Distinct equals to memorable, and that’s what will remind customers why your brand is the one in the industry that they should be loyal to.
  • Scalable
    We mentioned this above, but it’s important enough to emphasize again. Your logo will be placed prominently across several media channels, and in varied sizes; because of this, the best logos are versatile logos ones that can easily be scaled to fit any branding need you may encounter.

Principles of effective logo design

As a symbol of identification, we will further explore on the principles of logo design to help currently faltering of potential companies in this sense to mitigate or correct; the backlash or potential and its after effects on the success of a company.

Memorable – achieved by keeping a logo simple, yet appropriate.

Versatile – should be able to work across an array of media and applications.

Simple – For easy recognition

Timeless –  Able to withstand the test of time

Looking forward to have an eye catchy logo?
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