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YouTube Video Marketing

What is YouTube Marketing?

YouTube marketing (video marketing) is the practice of promoting businesses and products on YouTube’s platform, by uploading valuable videos on a company’s YouTube channel or using YouTube ads.

It is no surprise that YouTube is also used as an effective digital marketing platform because of its great impact on web users and web visitors.

YouTube Marketing

Why is YouTube Marketing Important?

  • YouTube is the 2nd most-visited website in the world (Alexa)
  • 2 billion people log in to YouTube every month (YouTube).
  • 68% of YouTube users state that videos help them make a “purchasing decision” (Google).
  • The number of SMBs advertising on YouTube has doubled over the last 2 years (YouTube).

After seeing these stats, it should come as no surprise that more and more companies are including YouTube as part of their digital marketing strategy.

That’s partly because YouTube as a platform is growing insanely fast. But it’s also because video is an extremely powerful medium.

If you compare the emotional impact of a video vs. a wall of text… there’s really no comparison.

The Truth About YouTube Video Marketing

Yes, YouTube is an opportunity to get more traffic and customers.

But it’s not untapped.

In fact, YouTube can be a very competitive place. Which means you can’t just start uploading videos and expect to see results. In fact, countless “big brands” have jumped into YouTube marketing head-first… with only a handful of views and subscribers to show for it.

The truth is, to succeed on YouTube, you need to have a winning strategy, the ability to create great videos, and the SEO know-how to optimize those videos around keywords and topics that people on YouTube care about.

Want to Succeed With YouTube Marketing?

So how do you get the most out of YouTube channel, YouTube ads and video marketing in general? Reach out to us for further guidance!